06-24-2018  11:14 pm      •     
The Skanner Report
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NEWS BRIEFS

AG Rosenblum Seeks Info from Oregonians

Oregon Attorney General seeks information on children separated from families at border ...

Community Forum: How Does Law Enforcement Interact With Vulnerable Populations?

Forum will focus on public safety and examine mental health and addiction issues ...

King County Council Recognizes Juneteenth

The Metropolitan King County Council recognizes a true 'freedom day' in the United States ...

Unite Oregon Hosts ‘Mourn Pray Love, and Take Action’ June 20

Community is invited to gather at Terry Schrunk Plaza at 6 p.m. on World Refugee Day ...

MRG Foundation Announces Spring 2018 Grantees

Recipients include Oregon DACA Coalition, Kúkátónón Children’s African Dance Troupe, Komemma Cultural Protection Association ...

Teen uses sign language to help blind and deaf man on flight

BOSTON (AP) — A teenager is being credited with coming to the aid of a blind and deaf man during a flight from Boston to Portland, Oregon.Clara Daly, of Calabasas, California, says she and her mother were traveling last week when the flight attendants asked if anyone knew American Sign...

18-year-old driver dies after colliding with log truck

PORTLAND, Ore. (AP) — Oregon State Police say an 18-year-old girl has died after colliding with a log truck on Highway 101 near Beaver.Law enforcement officials say Mikayla Michelle Howard was driving a 2003 Saab when it crossed into the other lane for an unknown reason on Friday morning....

New Mexico residents to testify on atomic bomb fallout

ALBUQUERQUE, N.M. (AP) — Residents of a New Mexico Hispanic village near the site of the world's first atomic bomb test say they were long ignored about the lingering health effects and were expected to share their stories with Congress.The Tularosa Basin Downwinders Consortium plans to...

Small plane hits car after missing runway near Snohomish

SNOHOMISH, Wash. (AP) — A small plane hit a car after overshooting the runway at an airfield near Snohomish.The Seattle Times reports that three people, including a child, were in a single-engine plane when it was approaching the Harvey Air Field on Saturday.Lt. Rick Hawkins of the Snohomish...

OPINION

How Washington’s 'School Achievement Index' Became School Spending Index

New assessment categorizes schools not by quality of education, but level of funding officials believe they should receive ...

Black Mamas Are Dying. We Can Stop It.

Congresswoman Robin Kelly plans to improve access to culturally-competent care with the MOMMA Act ...

Hey, Elected Officials: No More Chicken Dinners...We Need Policy

Jeffrey Boney says many elected officials who visit the Black community only during the election season get a pass for doing nothing ...

Juneteenth: Freedom's Promise Still Denied

Juneteenth is a celebration of the de facto end of slavery, but the proliferation of incarceration keeps liberation unfulfilled ...

AFRICAN AMERICANS IN THE NEWS

The Latest: Meek Mill debuts 'Stay Woke' song at BET Awards

LOS ANGELES (AP) — The Latest on the 2018 BET Awards, which are being presented Sunday at the Microsoft Theater (all times local):7:45 p.m.Rapper Meek Mill has performed a new song, "Stay Woke," on the BET Awards with a striking performance that touched on police violence against black youth...

Anita Baker, H.E.R., Meek Mill shine at BET Awards

The 2018 BET Awards barely handed out any trophies with big stars like Cardi B, Drake and Kendrick Lamar absent, but the show included superior performances by rising singer H.E.R, rapper Meek Mill and gospel artist Yolanda Adams, who paid tribute to Anita Baker and nearly brought her to...

Complete list of winners at Sunday night's 2018 BET Awards

The complete list of winners of the 2018 BET Awards, presented Sunday at the Microsoft Theater in Los Angeles:— Video of the year: Drake— Best male R&B/pop artist: Bruno Mars— Best female R&B/pop Artist: Beyonce— Best male hip hop artist: Kendrick Lamar—...

ENTERTAINMENT

The Latest: Prosecutors cancel Stormy Daniels meeting

The Latest on the investigation into the business interests of Trump's longtime personal attorney, Michael Cohen (all times local):8:30 p.m.Stormy Daniels' lawyer says the porn actress' meeting with federal prosecutors in New York who are investigating President Donald Trump's longtime lawyer has...

Complete list of winners at Sunday night's 2018 BET Awards

The complete list of winners of the 2018 BET Awards, presented Sunday at the Microsoft Theater in Los Angeles:— Video of the year: Drake— Best male R&B/pop artist: Bruno Mars— Best female R&B/pop Artist: Beyonce— Best male hip hop artist: Kendrick Lamar—...

US prosecutors cancel Stormy Daniels meeting in Cohen probe

Porn actress Stormy Daniels was scheduled to meet with federal prosecutors in New York on Monday as part of their investigation into President Donald Trump's longtime personal attorney, but the meeting was abruptly cancelled late Sunday after it was reported by news organizations, her attorney...

U.S. & WORLD NEWS

Anita Baker, H.E.R., Meek Mill shine at BET Awards

The 2018 BET Awards barely handed out any trophies with big stars like Cardi B, Drake and Kendrick Lamar absent,...

US prosecutors cancel Stormy Daniels meeting in Cohen probe

Porn actress Stormy Daniels was scheduled to meet with federal prosecutors in New York on Monday as part of their...

Thousands flee as flames race across dry rural California

CLEARLAKE OAKS, Calif. (AP) — Wind-driven wildfires destroyed buildings and threatened hundreds of others...

Saudi women in driver's seat as longstanding ban is lifted

RIYADH, Saudi Arabia (AP) — Saudi women steered their way through busy city streets on Sunday, driving to...

Australia and Vanuatu to negotiate security treaty

CANBERRA, Australia (AP) — Australia said on Monday it would negotiate a security treaty with Vanuatu,...

Indonesia identifies likely location of ferry in crater lake

JAKARTA, Indonesia (AP) — Indonesia has identified the suspected location of an overcrowded ferry that sank...

$20 bills
Nielsen’s Community Alliance group Special To The Skanner News

Today, the phrase Black Power takes on a new meaning.  In the late 1960s and early 1970s, the Black Power Movement inspired racial pride and self-esteem amongst African-Americans and encouraged all Americans to acknowledge and embrace Black culture and heritage.   Now Black Power also refers to the considerable economic influence of African-Americans.

According to recent Nielsen reports, the buying power of African-Americans is $1.1 trillion and expected to grow to $1.3 trillion by 2017. That is significant economic influence wielded by 44 million Blacks in the U.S.  In addition, African-Americans are conscious of how they spend their time and money, thus leveraging this purchasing power to ensure their economic impact is recognized and valued (See Nielsen’s videos here and here).

The influence of Black Power increases exponentially when the overall impact that Blacks have on American popular culture is considered.  A Nielsen report highlights that 73 percent of Whites and 67 percent of Hispanics believe that Blacks influence mainstream culture.  This is evidenced by the success of recent television shows that feature Black actors and culturally relevant story lines.  African-Americans watch nearly 200 hours of television per month, roughly 60 more hours than the total audience.  The successful programming formula of inclusivity is an effective strategy for television producers, but it also is incredibly effective for reaching multiple audiences and testifies to the power of diversity.

In addition, music by African-American artists consistently populates Billboard’s Top 20 albums chart.  Youth is a key driver for specific music genres, and more than half of the Black population – 53 percent – is under the age of 35 (compared to 47 percent of total population). However, African-American youth aren’t the sole procurers of Black music.  Hip-hop, in particular, has become an international, multibillion-dollar business reflective of the strong sway Black culture has on the music industry and its trends, thus providing additional proof of the far-reaching impact of today’s Black Power.  Over the years, jazz, blues and R&B have had similar universal appeal.

“African-Americans are increasing their consciousness of the power they yield in how they spend their time and money and how those decisions – whether it’s which television show to watch or which song to download – can be compounded and multiplied for maximum impact across diverse demographics,” says Cheryl Pearson-McNeil, Nielsen’s senior vice president, strategic community alliance and consumer engagement.  “The Black Power Movement in the ’60s and ’70s led to significant and historical changes.  That same type of conscious impact is achievable utilizing today’s platforms and tools,” she says.

For more information on Nielsen’s latest African-American consumer report, “Power. Growing. Influential,” please click here.

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