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NORTHWEST NEWS

Portland Renter Mediation in Effort to Avert Evictions

The landlord-tenant mediation program would provide somewhere between 70 and 100 mediations for Portlanders at risk of losing their housing

Housing Advocates Push to Free Public Funds for Housing from ‘Discriminatory,’ ‘Antiquated’ State System

Currently, organizations must apply for funds through one of 18 regional agencies. Even state officials decry the system.

Blumenauer Introduces Legislation to Reinstate Superfund Taxes; End 25-Year Polluter Tax Holiday That Slowed Toxic Cleanup

President Biden identified restoring payments from polluters into the Superfund Trust Fund as a top priority as part of a major infrastructure plan.

Lents Park Scene of Police Shooting During Protests

Amid protests across Portland against police brutality a man was shot and killed in Lents Park after reports he had a gun. Some protesters described by Mayor Ted Wheeler as a small group of "violent agitators" lit dumpster fires at the ICE and Multnomah County Sheriff's buildings and smashed windows downtown including at the Nike store building and the Oregon History Centre

NEWS BRIEFS

Wyden, Merkley Co-Sponsor Clean Commute for Kids Act

Legislation would invest billion in transition of school buses from diesel to zero-emission vehicles ...

Senator Patterson Passes “Domicile Unknown” Bill

Senate Bill 850 requires an unhoused person’s residence be marked “Domicile Unknown” at their time of death, allowing the state...

Oregon Reports Highest Daily COVID-19 Case Total in 3 Months

Multnomah County has the highest number of new confirmed and presumptive COVID-19 cases reported Wednesday at 167 ...

Senate Confirmation of Vanita Gupta as Associate Attorney General is Historic, Vital for Our Nation

Gupta is the first woman of color ever to be confirmed to the role ...

Five Lucky Oregonians Won a Second Chance at Holiday Winnings

Prizes ranged from jumi,500 to 0,000 depending on the value of the original Scratch-it top prize. ...

Oregon: CDC investigating woman's death after J&J vaccine

PORTLAND, Ore. (AP) — Oregon health officials said Thursday that federal officials are investigating the death of a woman in her 50s who developed a rare blood clot and low platelets within two weeks of receiving the Johnson & Johnson vaccine against COVID-19. The Oregon...

3rd teen arrested in bias crime assault at Albany park

ALBANY, Ore. (AP) — Police say a third teenager has been arrested in connection with a bias-related assault at an Albany park. Police said a 16-year-old boy was arrested on Thursday on suspicion of assault, conspiracy to commit assault, bias crime and tampering with a...

OPINION

After the Verdicts

Oregon Attorney General Ellen Rosenblum shares her thoughts after the verdicts ...

George Floyd Should Still Be Here

Wade Henderson, interim president and CEO of The Leadership Conference on Civil and Human Rights, released the following statement in response to the jury’s conviction of Derek Chauvin ...

The Verdict, The Nation, and Us

The conviction of Derek Chauvin on all three counts in the death of George Floyd represents a much-needed breeze of change ...

Portland Police Union Response to Chauvin Trial Verdict

The Portland Police Association union says in the coming days, their officers will work hard to preserve our community’s right to peacefully protest ...

AFRICAN AMERICANS IN THE NEWS

'Look after my babies': In Ethiopia, a Tigray family's quest

Gunfire crackled near the home of Abraha Kinfe Gebremariam. He hoped it drowned out the cries of his wife, curled up in pain, and the newborn twin daughters wailing beside her. War had broken out in northern Ethiopia’s Tigray region at the worst possible time for Abraha and...

Police chiefs hail Chauvin verdict as a key step to healing

Not long after a jury convicted former Minneapolis Police Officer Derek Chauvin of killing George Floyd, police chiefs across the U.S. started speaking up. And it wasn't to defend the police. New Orleans Police Superintendent Shaun Ferguson said convicting Chauvin on Tuesday...

Senate OKs bill to fight hate crimes against Asian Americans

WASHINGTON (AP) — The Senate on Thursday overwhelmingly passed a bill that would help combat the rise of hate crimes against Asian Americans and Pacific Islanders, a bipartisan denunciation of such violence during the coronavirus pandemic and a modest step toward legislating in a chamber where...

ENTERTAINMENT

LA’s Union Station books another starring role: The Oscars

The Oscars are headed to downtown Los Angeles' Union Station this year for the first time, but the historic site and active transportation hub is already a movie star. John Parkinson and his son Donald Parkinson’s stunning blend of Mission Revival and Art Deco styles has been...

Leslie Jordan parlays Instagram fame with new book and album

NEW YORK (AP) — Last year at this time, as much of the world was on lockdown due to the pandemic, Leslie Jordan began posting daily videos of himself on Instagram. The actor known for roles in the “American Horror Story” franchise and “Will & Grace” was staying...

'The Mole Agent' infiltrates a nursing home, and Hollywood

NEW YORK (AP) — “The Mole Agent” infiltrated a nursing home in Chile, and countless of hearts around the world including inside the film academy. The moving documentary about an octogenarian hired as a rookie spy to investigate whether a client’s mother is suffering...

U.S. & WORLD NEWS

Japan issues 3rd virus emergency in Tokyo, Osaka area

TOKYO (AP) — Japan declared a third state of emergency for Tokyo and three western prefectures on Friday amid...

Vocabulary, lightning round added to National Spelling Bee

WASHINGTON (AP) — The Scripps National Spelling Bee is undergoing a major overhaul to ensure it can identify a...

Beyond the Pandemic: London's West End readies for next act

LONDON (AP) — Noah Thomas saw his name in lights, and then the lights went out. The young...

UK apologizes for racism in memorials to WWI dead

LONDON (AP) — British authorities apologized Thursday after an investigation found that at least 161,000 mostly...

Sanctions-battered Iran, weary of pandemic, faces worst wave

TEHRAN, Iran (AP) — As Iran faces what looks like its worst wave of the coronavirus pandemic yet, Tehran...

Scientists get creative to carry on research during pandemic

SAN LORENZO, Panama (AP) — Biologist Claudio Monteza pushed through thick vegetation to install a camera near a...

Albina Highway Covers
Super Bowl as The Big Game
Terry Tang, Associated Press

So as not to infringe on the NFL Super Bowl name trademark, all non-rights holders have to use different wording to promote any Super Bowl activity like this Whole Foods grocery store promotion on Super Bowl party foods calling it "the big game" Wednesday, Jan. 28, 2015, in Phoenix. (AP Photo/Ross D. Franklin)

It is the game that must not be named — at least not without permission.

For most people, the game Sunday between the New England Patriots and Seattle Seahawks is the Super Bowl. But for many business owners, it's simply the "big game" or "game day."

Radio hosts are tripping over their tongues and airport signs are carefully worded to keep from referring to it as the Super Bowl, a trademarked name the NFL strictly polices. Mom-and-pop shops and large companies hoping to cash in on the game — but also don't want to run afoul of league lawyers — have found ways to color inside the lines.

Tyler Ellis, whose Coney Island Grill is located within the downtown Super Bowl Central village, is selling souvenir tie-dye shirts. The garments say "Coney Island 2015" as well as "the big game." The $15 shirts come in pink, red, blue and green.

Fortunately, the restaurant owner was fully aware of the league's reputation for coming down on trademark infringers.

"I'm just an NFL follower. You can't even YouTube their videos. They're just strict with their licensing," Ellis said.

Grocery chain Whole Foods has avoided using "Super Bowl" on in-store signs and social media. The Facebook page for the central Phoenix location offers recipe ideas for "your Big Game party."

Signs at American Airlines ticket counters in Phoenix Sky Harbor International Airport greet travelers with "Welcome to the big game." American Airlines spokesman Casey Norton said though it is the official airline for the ArizonaSuper Bowl Host Committee, the company isn't an NFL partner.

"Like any brand, we work to protect our valuable intellectual property and the rights we extend to our partners," NFL spokesman Brian McCarthy said.

What constitutes a violation is determined on a case-by case basis, McCarthy said. For example, a restaurant writing up a Super Bowl menu on a chalkboard wouldn't be an issue. And according to trademark law, a fair use exception allows for news organizations to use the Super Bowl moniker.

McCarthy said if a potential infringement is discovered, the league will notify the party involved. If nothing changes, then a cease-and-desist letter follows. McCarthy declined to discuss how many companies have received letters in recent months.

One of the participants in the Super Bowl is not a stranger to trademark disputes. Texas A&M University has long held the trademark for the term "12th Man," the nickname for the Seahawks' large and vocal fan base. The Seahawks and university reached a settlement in 2006 that allows the team to use some versions of the phrase.

And the NFL is not the only sports organization to be vigilant about its brand. Congress has created protections for the U.S. Olympic Committee so it has exclusive rights to use "Olympics" and the interlocking rings logo. International soccer governing body FIFA is requiring countries that host the World Cup to create special rights in their constitutions to protect advertisers, said Jeff Greenbaum, a New York-based advertising lawyer with the firm Frankfurt Kurnit.

Roger N. Behle Jr., an intellectual property lawyer with the firm Foley Bezek Behle & Curtis, said the NFL's monitoring is about maximizing revenue.

"They do have a right to police it. They spent a lot of money to build the brand up, make it profitable and not have any Tom, Dick and Harry use the marks," said Behle, who has worked on licensing deals with the NFL and other major sports leagues.

Greenbaum said the NFL's enforcement is also about protecting its sponsors. The league creates "official" beers, chips, sodas and other items, which can give a business a distinct advantage over its competitors.

"The strategy that they're employing is to create enough concern among marketers that they're afraid to even get close to the line," Greenbaum said.

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Associated Press writer Anthony McCartney contributed to this report from Los Angeles.

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Follow Terry Tang on Twitter at https://www.twitter.com/ttangAP

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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