10-16-2021  2:21 am   •   PDX and SEA Weather
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Oregon Set to Expand Hotline for Bias Crime Reporting

With a rise in hate crimes and bias incidents in Oregon and nationwide the two-person office just couldn’t handle the volume.

Portland Shootings Prompt DA to Spend $1M to Handle Cases

Multnomah County plans to hire four prosecutors and two investigators to help with an increasing caseload of homicide investigations

Cascadia Whole Health Honors Community Justice Leader, Fine Artist with Culture of Caring Awards

Erika Preuitt and Jeremy Okai Davis recognized for positive contributions to community.

Salem-Keizer School Boards Adopts Anti-Racism Resolution

The Salem-Keizer school board has voted to adopt a resolution outlining the board’s commitment to equity and anti-racism.


Joint Center Commends Senator Whitehouse for Hiring Monalisa Dugué as Chief of Staff

Dugué is one of two Black Chiefs of Staff in the Senate ...

FBI Offers up to $25,000 for Information in Mass Shooting Event

18-year-old Makayla Maree Harris killed and six others injured in a Portland shooting on July 17, 2021 ...

Nearly 100 Animals Seized From Woofin Palooza Forfeited to MCAS

A Multnomah County Circuit Court judge has ruled that dogs and cats seized from an unlicensed facility named Woofin Palooza are now...

City of Seattle Office and Sound Transit Finalize No-Cost Land Transfer for Affordable Housing Development

Rainier Valley Homeownership Initiative will create at least 100 for-sale homes, permanently affordable to low- and moderate-income...

Sierra Club Reacts to Rep. Schrader’s Comments on Climate Change

Schrader Calls Climate Change “biggest threat to Americans” after voting against key policy in committee ...

'Lawless city?' Worry after Portland police don't stop chaos

PORTLAND, Ore. (AP) — A crowd of 100 people wreaked havoc in downtown Portland, Oregon, this week – smashing storefront windows, lighting dumpsters on fire and causing at least 0,000 in damage – but police officers didn't stop them. Portland Police Bureau officials say...

Legionnaires outbreak persists at Portland apartment complex

PORTLAND, Ore. (AP) — Officials have confirmed that a North Portland apartment complex had a new case of Legionnaires’ disease in late September, the latest in an outbreak attributed to the waterborne illness since January. The Multnomah County Health Department said the...

No. 21 Texas A&M heads to Mizzou after 'Bama upset win

No. 21 Texas A&M (4-2, 1-2 SEC) at Missouri (3-3, 0-2), Saturday at noon EDT (SEC Network). Line: Texas A&M by 9 1/2, according to FanDuel Sportsbook. Series record: Texas A&M leads 8-7. WHAT’S AT STAKE? ...

No. 21 Texas A&M tries to avoid 'Bama hangover at Mizzou

Jimbo Fisher opened his weekly news conference going through everything that Texas A&M did well the previous week, when the Aggies stunned then-No. 1 Alabama before a raucous crowd at Kyle Field. It was a long list. So it wasn't surprising that by the end...


How Food Became the Perfect Beachhead for Gentrification

What could be the downside of fresh veggies, homemade empanadas and a pop-up restaurant specializing in banh mis? ...

Homelessness, Houselessness in the Richest Country in the World: An Uncommon Logic

When and why did the United States of America chose the wealth of a few over the health, wealth, and well-being of so many ...

American Business Leaders Step Up to Fight Inequities in the South

With COVID-19 still an omnipresent concern and the country’s recovery still very much in jeopardy, individuals, families, and communities are struggling to deal with issues that have only been exacerbated by the pandemic. ...

Waters Statement on 20th Anniversary of September 11 Attacks

Twenty years ago today, our nation suffered devastating terrorist attacks on our soil and against our people that wholly and completely changed the world as we knew it. ...


South Carolina awards Staley 7-year, .4 million contract

COLUMBIA, S.C. (AP) — It certainly was a big day for Dawn Staley. South Carolina's national championship coach thought it was just as important for women's basketball and gender equity. Staley and the school announced a new, seven-year contract that will pay her [scripts/homepage/home.php].9 million...

New Mexico judge denies lab workers' claim in vaccine fight

ALBUQUERQUE, N.M. (AP) — A New Mexico judge on Friday denied a request by dozens of scientists and others at Los Alamos National Laboratory to block a vaccine mandate, meaning workers risk being fired if they don't comply with the lab's afternoon deadline. The case comes as...

New York's likely new mayor plans to preserve gifted program

NEW YORK (AP) — The Democrat who will likely become New York City's next mayor says he does not intend to get rid of the city's program for gifted and talented students, nipping plans that outgoing Mayor Bill de Blasio just announced. Brooklyn Borough President Eric Adams...


Film TV workers union says strike to start next week

LOS ANGELES (AP) — The union representing film and television crews says its 60,000 members will begin a nationwide strike on Monday if it does not reach a deal that satisfies demands for fair and safe working conditions. A strike would bring a halt to...

Gary Paulsen, celebrated children's author, dies at 82

NEW YORK (AP) — Gary Paulsen, the acclaimed and prolific children's author who often drew upon his rural affinities and wide-ranging adventures for tales that included “Hatchet,” “Brian's Winter” and “Dogsong,” has died at age 82. Random House Children's Books...

Todd Haynes: Finding the frequency of the Velvet Underground

The most often-repeated thing said about the Velvet Underground is Brian Eno’s quip that the band didn’t sell many records, but everyone who bought one started a band. You won’t hear that line in Todd Haynes’ documentary “The Velvet Underground,” nor will you see a...


Jill Biden travels to Virginia, New Jersey to help Democrats

HENRICO, Va. (AP) — First lady Jill Biden campaigned Friday for Democrats in governors' races in Virginia and...

Authorities call fatal stabbing of UK lawmaker terrorist act

LEIGH-ON-SEA, England (AP) — A long-serving member of Parliament was stabbed to death Friday during a meeting...

US vows to pay relatives of Afghans killed in drone strike

WASHINGTON (AP) — The U.S. Defense Department said Friday that it is committed to offering condolence payments...

At least 46 killed in Taiwanese apartment building inferno

KAOHSIUNG, Taiwan (AP) — At least 46 people were killed and another 41 injured after a fire broke out early...

Lebanon buries 7 killed amid street battles over port probe

BEIRUT (AP) — Lebanon on Friday mourned seven people killed in gunbattles on the streets of Beirut the previous...

Moderate earthquake rocks Bali, killing at least 3

DENPASAR, Indonesia (AP) — A moderately strong earthquake and an aftershock hit Indonesia’s resort island of...

By The Skanner News | The Skanner News

SEATTLE, Wash. (AP) -- Twitter may seem like something that only kids use. But local public relations experts say it is a useful tool that can add value to a business, if used correctly.

The Northwest Environmental Business Council recently hosted a luncheon presentation in Seattle on social media. Jaime Quick of Scoville PR and Colleen Moffitt of Communique Public Relations offered some tips, a few warnings and ideas about how to get started.

"The rise of social media has definitely happened and it really has become mainstream," Moffitt said. "Social media really does have a power and an influence in our day to day."

Quick said social media like Facebook and Twitter won't sell products or services, raise money or make your firm number one, but it will support those efforts. Social media turns monologues to dialogues and lets customers interact with a business. "It's really about relationship building."

Twitter, Moffitt said, is especially powerful because it is an open network, unlike Facebook or LinkedIn, which are closed. Twitter allows a business to connect with new people, track the competition and monitor what people are saying about it anywhere in the world.

Companies everywhere are using Twitter for different purposes. Veratect Corp., a Kirkland-based company, detected swine flu in Mexico in March and used Twitter to keep the public informed about the outbreak and how it was spreading. The University of Mississippi is using Twitter to provide daily updates on energy consumption in its buildings as part of an effort to decrease energy use.

Moffitt said Twitter lets users share information quickly. Companies are using it to drive sales, gain market share, improve customer service and recruit employees. Moffitt said Twitter helps her develop a reputation as a social media expert, which provides value to her company and improves business.

Kristina Walker, an associate at EnviroIssues, began tweeting a month ago for her company. So far EnviroIssues uses Twitter to monitor information that agencies it works for, or would like to work for, are sharing. She said Twitter offers a huge opportunity to find work, especially on stimulus spending projects.

Chris Morse, chief technology officer for EnviroIssues, said the company also has LinkedIn and Facebook pages, but, "It's more interesting, more bang for the buck, to go with Twitter at this point."

Dell uses Twitter to drive business to its outlets. Moffitt estimated Dell has made $3 million by using Twitter.

Moffitt said a company must allocate resources for managing a Twitter account and concentrate on sharing useful information. About 20 percent of information a company shares on Twitter can be about the company, but 80 percent needs to be on related and relevant topics.

Moffitt called Twitter "the world's biggest cocktail party." When she first joined, she said she felt intimidated, but people are friendly and informative when you engage with them.

Moffitt has three tips for people on Twitter: think of yourself as a brand, share information that is relevant to the brand and audience, and engage in the conversation. Also, stay current with how social media is evolving. A year ago, she said, it was common to follow someone if they decided to follow you but no longer.

Whether or not a company joins Twitter, chances are someone at the firm already uses it. Moffitt said companies should develop a social media plan and share goals and messages with employees so they don't say something that conflicts with the company's message.

Crisis planning is also important in case someone's tweet gets a bad reaction. "The ability for something to spread like wildfire is just prevalent," he said.

Laurie Landeros, vice president at ShoreBank Pacific, has been tweeting for about a month. Generally her tweets are about companies and interesting nonprofits involved with the bank. ShoreBank is pretty new in the Seattle area and one goal is to use Twitter to help build the brand.

"Our 12-year history has been pretty organic," she said. "We don't do much advertising. (We're) word of mouth and now, hopefully social media will continue to help us grow."

Landeros said Twitter helps her learn about things quickly and easily. She spends 30 minutes every morning on the account. "I limit it to 30. I'm having so much fun with it, I could actually spend a lot more time on it."

Moffitt said she spends about 45 minutes each morning on Twitter, time she used to spend reading newspapers and blogs. She also tweets at lunch and in the evening. Quick said he spends about three hours on Twitter each week.

Paul Hausmann, a partner at Environmental Resource Management in Bellevue, said the talk convinced him there's value to Twitter but he isn't going to start tweeting any time soon. Hausmann said he's a traditional guy who reads the Wall Street Journal in print every morning.

He said Twitter seems a bit "wacky" because there is no editorial process. "It's kind of like TV, only commercials and then you hone in on these channels (and say) I really like commercials about cars!"

Hausmann said the presentation made him realize there is likely a marketing person at his firm of 3,300 people that is tweeting and that he should connect with that person. "There's value for me to connect to someone else who is a twitterati. But I'm not going to do it."


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