10-24-2016  7:08 am      •     
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The world food crisis – the "silent tsunami" – now threatens some 100 million people across the world. Food riots in Haiti, Egypt and Ethiopia have brought it to international attention. World Bank President Robert B. Zoellick says that 33 countries are at risk of food-related upheaval. Famine may revisit North Korea, parts of Africa and even Afghanistan, where the United States is already in trouble. The World Food Program has made an emergency appeal for additional food and aid. The danger is real and present.
This humanitarian crisis also presents the United States with both the imperative and the opportunity to lead. It is imperative because as a wealthy country and agricultural exporter, we can afford to lead. It is an opportunity because leading now can help the United States revive a reputation badly scarred by Iraq, Abu Ghraib and much more.
Leadership in humanitarian crises is termed, unfortunately, "soft power," as opposed to the supposed "hard power" of military force. Under Bush, America has trumpeted its "hard power," the fact that we maintain the world's most powerful military, police an empire of bases across the globe, and spend as much as the rest of the world combined on the military.
In reality, military force shouldn't be considered "hard power;" it should be seen as a failure of policy, not a continuation of policy by other means. Leadership comes not from marshalling a military force to invade somewhere in the world; it comes from leading in solving real problems – making the world safer, more prosperous, fostering development and democracy, helping to settle disputes peacefully.
In this food crisis, the administration can and must demonstrate its leadership to respond to the short term crisis, and help solve the long term challenge. President Bush seems finally to have realized this. He has released $250 million in emergency food aid, sending wheat from U.S. stocks. He has called on Congress to provide $770 million in additional aid next year, a combination of direct food supplies and increased aid for agricultural development. The new aid request includes about $620 million in direct food aid shipments, mainly to African nations; and $150 million for long-term projects to help farmers in developing countries.
Supplying emergency is aid is both the right thing to do, and will help raise U.S. reputation abroad, as our assistance after the literal tsunami that hit Southeast Asia did a few years ago.
But the real leadership is in developing a long term plan for food sufficiency. As Secretary of State Condoleezza Rice emphasized, "Ultimately, the world must come together to forge a long-term solution to rising prices of food." If we flood areas with free food aid, it will lower prices in the region, and drive local farmers out of business. We need, even in emergency aid, to be seeking to purchase as much food as possible from farmers in the region, providing an incentive for farming. We need development plans that emphasize local food production and distribution, the food equivalent of decentralized energy independence.
Mr. Bush seems to be headed the other way, coupling his announcement of food aid with a plea to finish the Doha Round of trade talks that would emphasize not sustainable, local production of food, but food exports. But it is the global market in food that is at the root of the tragedy we face.
The current crisis is the result of a "perfect storm" – drought in Australia, rising demand (particularly in India and China), ethanol subsidies that grow food for fuel in the U.S. and elsewhere. But beneath this is the creation of a global food market, dominated by heavily subsidized export crops. With more and more small farmers forced off the land and into the cities, countries become more dependent on imported food. Then when there's a global commodities bubble, or simply a global supply shortage, the price can soar. 
President Bush said, "The American people are generous people and compassionate people." The challenge, however, is for the American government to be not simply generous but wise, helping to force an international strategy that can help solve rather than worsen the growing challenges that face us – the food crisis, catastrophic climate change, the global financial mess. That will require new thinking, a new commitment to multilateral cooperation and a very different set of policies.

Jesse Jackson is a longtime civil rights activist and founder of the RainbowPUSH Coalition.

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