06 26 2016
  12:14 pm  
     •     
read latest

breaking news

George Curry

The first detailed study of the relationship between diversity and the bottom line in the Hollywood entertainment industry has found that although diversity pays – literally –people of color and women are still woefully underrepresented throughout film and television.

The study titled, “2014 Hollywood Diversity Report: Making Sense of the Disconnect,” was conducted by the Ralph J. Bunch Center for African-American Studies at UCLA. It looked at 172 theatrical films released in 2011 and 1,061 television shows that aired during the 2011-12 season. It looked at race and gender and key production roles, including cast diversity, the show’s creator, the writer, the director, awards and domestic and international box office.

Frequent moviegoers represent just 10 percent of the population, but purchase half of all movie tickets, the report stated.

“It is important to note here that minorities are overrepresented among the ranks of frequent moviegoers, those who contribute most to overall box office.” it said. “In 2011, minorities accounted for 44.1 percent of frequent moviegoers, a figure that exceeded their 36.3 percent share of the overall U.S. population.”

But you wouldn’t know it by the roles people of color play in the industry.

“Historically, there has been a death of gender, racial, and ethnic diversity in film and television – both in front of and behind the camera,” the report stated. “This reality has meant limited access to employment for women and minorities and to a truncating of the domain of media images available for circulation in contemporary society…Media images contribute greatly to how we think about ourselves in relation to others.

“When marginalized groups in society are absent from stories a nation tells about itself, or when media images are rooted primarily in stereotype, inequity is normalized and is more likely to be reinforced over time through our prejudices and practices.”

The report found that although people of color represent 36.3 percent of the population, in film:

Of the 172 films examined for 2011, only 10.5 percent of the lead roles were played by people of color and most of them were in such Black-targeted movies as “Jumping the Broom” and Tyler Perry’s “Madea’s Big Happy Family.” Women, who make up 51.2 percent of the population, were cast as leads in only 25.6 percent of the movies.

Over half of the films (51.2 percent) featured casts in which minorities were 10 percent or less.

People of color directed 12.2 percent of the films studies, most directed at a targeted audience. Women directed 4.1 percent of the films.

Minorities wrote 7.6 percent of the films, mostly ethnic-niche films; women wrote 14.1 percent.

In television:

People of color were in only 5.1 percent of the lead roles

Women accounted for 51.5 percent of the lead roles in comedies and dramas, matching their share of the population.

People of color accounted for 15.4 percent of the broadcast reality shows.

Of show creators, only one was a person of color – who created “Grey’s Anatomy,” “Private Practice” and “Scandal,” all on ABC.

The report proves that diversity pays.

“..The 25 films that were from 21 percent to 30 percent minority posted a median global box office of $160.1 million –a figure considerably higher than the medians for all other diversity levels,” the report found. “By contrast, the 88 films that fell into the 10 percent minority or less interval did not fare as well in terms of global box office, posting a median figure of $68.5 million.”

The report added, “If we consider return on investment, which factors a film’s budget into the analysis, we see a similar pattern.” In fact, the return on more diverse films was “significantly greater,” the report found.

Yet, Hollywood continues to travel down the same old tired road.

“The 2014 Hollywood Diversity Report has documented an apparent disconnect between the industry’s professed focus on the bottom line and actual staffing practices in film, broadcast television, and cable,” the report stated. “That is, while films and television shows with casts that reflect the nation’s racial and ethnic diversity were more likely to post high box office figures or ratings during the study period, minorities and women were nonetheless woefully underrepresented among the corps of directors, show creators, writers, and lead actors that  animates industry productions.”

The report concluded, “This disconnect does not bode well for the future of the Hollywood industry. Women already constitute slightly more than half of the U.S. population, and more than a third of the population is currently minority and the population continues to diversity at a dizzying rate.

“The bottom line for the Hollywood industry – theatrical film, broadcast television, and cable –would be advanced by implementing forward-looking project development and staffing practices that are in sync with these changes.”

George E. Curry, former editor-in-chief of Emerge magazine, is editor-in-chief of the National Newspaper Publishers Association News Service (NNPA.) He is a keynote speaker, moderator, and media coach. Curry can be reached through his Web site, www.georgecurry.com. You can also follow him at www.twitter.com/currygeorge and George E. Curry Fan Page on Facebook.

Recently Published by The Skanner News

  • Default
  • Title
  • Date
  • Random
  • ST. LOUIS (AP) — A draft of the Democratic Party's policy positions reflects the influence of Bernie Sanders' presidential campaign: endorsing steps to break up large Wall Street banks, advocating a $15 hourly wage, urging an end to the death penalty. Hillary Clinton's supporters turned back efforts by Sanders' allies to promote a Medicare-for-all single-payer health care system and a carbon tax to address climate change, and freeze hydraulic fracking. While the platform does not bind the Democratic nominee to the stated positions, it serves as a guidepost for the party moving forward. Party officials approved the draft early Saturday. The Democratic National Convention's full Platform Committee will discuss the draft at a meeting next month in Orlando, Florida, with a vote at the convention in Philadelphia in late July. Sanders said Friday he would vote for Clinton, the presumptive nominee, in the fall election, but so far has stopped short of fully endorsing the former secretary of state or encouraging his millions of voters to back her candidacy. The Vermont senator has said he wants the platform to reflect his goals — and those representing him at a St. Louis hotel said they had made progress. "We lost some but we won some," said James Zogby, a Sanders supporter on the committee. "We got some great stuff in the platform that has never been in there before." Added Rep. Keith Ellison, D-Minn., a Sanders ally: "We've made some substantial moves forward." Deliberating late into Friday, the group considered language on the Israel-Palestinian conflict, an issue that has divided Democrats. The committee defeated an amendment led by Zogby that would have called for providing Palestinians with "an end to occupation and illegal settlements" and urged an international effort to rebuild Gaza. The draft reflects Clinton's views and advocates working toward a "two-state solution of the Israel-Palestinian conflict" that guarantees Israel's security with recognized borders "and provides the Palestinians with independence, sovereignty, and dignity." In many cases, Clinton's side gave ground to Sanders. The document calls for the expansion of Social Security and says Americans should earn at least $15 an hour, referring to the current minimum wage of $7.25 an hour as a "starvation wage," a term often used by Sanders. Sanders has pushed for a $15-an-hour minimum wage. Clinton has supported efforts to raise the minimum wage to that level but has said states and cities should raise the bar as high as possible. Sanders' allies wanted the draft to specify calls for a $15 per hour minimum wage indexed with inflation. Clinton's side struck down a direct link, noting the document elsewhere included a call to "raise and index the minimum wage." The committee also adopted language that said it supports ways to prevent banks from gambling with taxpayers' bank deposits, "including an updated and modernized version of Glass-Steagall." Sanders wants to reinstate the Depression-era Glass-Steagall Act, which prohibited commercial banks from engaging in investment banking activities. Clinton does not, but says her proposed financial changes would cast a wider net by regulating the banking system. Also in the draft is a call for the abolition of the death penalty. Clinton said during a debate this year that capital punishment should only be used in limited cases involving "heinous crimes." Sanders said the government should not use it. Sanders, a vociferous opponent of the Trans-Pacific Partnership, was unable to get language into the document opposing the trade deal. As a result, the party avoided an awkward scenario that would have put the platform at odds with President Barack Obama. Clinton and Sanders have opposed the deal. Committee members backed a measure that said "there are a diversity of views in the party" on the pact and reaffirmed that Democrats contend any trade deal "must protect workers and the environment." In a setback for Sanders, the panel narrowly rejected amendments that would have imposed a tax on carbon and imposed a national freeze on fracking. The panel deliberated for about nine hours following several late nights and long hours of policy exchanges between the two campaigns and the Democratic National Committee. Sanders, in a statement, said he was "disappointed and dismayed" that the group voted down the measure opposing the TPP. But he was pleased with the proposals on Glass-Steagall and the death penalty — and vowed to fight on. "Our job is to pass the most progressive platform in the history of the Democratic Party," he said.
    Read More
  • VIDEO: Watch Columbia Riverkeeper argue trains are unsafe    
    Read More
  • VIDEO: Vermont senator says he will vote for Clinton if she wins nomination                  
    Read More
  • Nearly half of advisory panel members have ties to drug companies      
    Read More
load morehold SHIFT key to load allload all
Carpentry Professionals
Calendar

PHOTO GALLERY

Wake of Vanport Workshop

Hood to Coast 2016