Playtex is launching a new marketing campaign that seeks to entice customers by showing women how to find the bra that best fits their bodies. The company's website is featuring a series of web videos showing women being fitted by a bra expert. Viewers are invited to apply for a chance to be featured in one of the videos. Playtex has a history of using videos to showcase their bras on sexy models of all sizes and races. Here's a viral video they produced last year.
At the same time, Lane Bryant's sexy new bra ad, featuring the plus-size model Ashley Graham has been viewed more than 700,000 times on YouTube. Fox and ABC both resisted screening the Lane Bryant ad on shows like American Idol and Dancing With the Stars, telling Lane Bryant they objected to its content. Lane Bryant pointed out that Victoria's Secret ads, which feature very slim models have had no problems gaining screen time.
The ad finally was screened after American Idol, last Wednesday.
Is the ad too hot for television? See for yourself.
PHOTO: Ralf Roletschek