12-09-2016  3:40 am      •     
McMenamins

INDIANAPOLIS, Ind.—A new Web site is available that connects African American businesses with consumers.
Called the "African American Connection," the Web site includes African American-owned businesses, employees and non-African American-owned businesses that want to serve the African American community.

Charles Bowlds, founder and CEO of Web site, called it a "self-reliant action born of both need and necessity."

"For the first time in history, every citizen of the African American community is empowered to affect change within their personal and collective circumstances through the simple process of intelligent choice," Bowlds said.

The Web site is a one-stop resource that identifies the barriers that have impeded African Americans from taking advantage of their collective wealth. The African American Connection combines technology with comprehensive research to help develop the Black community, Bowlds added.

"The African American Connection is the tool that will now provide everyone with the opportunity for equal and fair access to the African American consumer and challenge them to step up to the plate and acknowledge the value of our dollar," he said.

The Web site uses a color-coded system where consumers can choose between three categories — African American-owned and operated businesses (red), African American men and women who work within the general market (green) and non-AfricanAmerican-owned companies and corporations within the general market that desire to fairly compete for the goodwill of the African American consumer (gold).

Bowlds developed the Web site over 10 years while researching the buying habits of the African American consumer and the impact of the Black dollar on the economy.

The system acts as a "platform that harnesses the wealth and resources of our communities while simultaneously acknowledging and including non-African American enterprising activities," he added.

To learn more, visit www.aaconnection.com or call 1-888-222-8842.

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