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By The Skanner News | The Skanner News
Published: 09 June 2014

Newspaper Display Ad Specs

Full Page 10.25" x 15.55"
Horizontal Half 10.25" x 8"
Vertical Half 6.778" x 12"
Six Column Quarter 10.25" x 4"
Four Column Quarter 6.778" x 6"
Four Column Eighth 6.778" x 3"
Three Column Quarter 5.042" x 8"
Three Column Eighth 5.042" x 4"
Two Column Eighth 3.306" x 6"



Depth of our page is 15.55 inches deep; 6 columns to page, or 1.569" to a column. Full width is 10.25 inches.

We print ads as Tiffs at a resolution of 200 pixels per inch in your choice of either CMYK or Grey Scale. Most customers Email them to us as pdfs. Unless you put in your own border on your artwork we add a 0.5 pt black line box.

Display advertisements are measured and charged by area as they appear in the printed paper, to the nearest half-inch above and below the advertisement.

Files, artwork, mats, plates and engravings will be kept by the Publisher for 30 days before being destroyed. Mechanical specifications may be altered by the Publisher at any time to accommodate changes in mechanical equipment or procedure.



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Advertising Media Kits

The Skanner News also has Media Kits available:

The Skanner News Classified Advertising

For those interested in running Jobs, Bids, Sub-bids, Obituaries, and other Classified advertisements, please note the following information regarding policies and press times. To place your ad via our web site, visit our Classified Advertising order form. Or, if you have any questions, contact Jerry Foster at [email protected].

Ad Deadline: Print Ads must be ordered and paid for by 1:00 p.m. on Monday in order to make the deadline each week. The Skanner News comes out on Wednesdays. Ads in will run through the following Wednesday.

Print Image Quality Specs: For print ads requiring an image, please submit the image in as high-res as you can to Jerry Forster at [email protected]. We recommend at least 300dpi for best results in the printed newspaper.


Online Image Quality Specs: For web-based ads, we recommend at least 72dpi for best viewing. Images and logos will be sized according to editorial discretion, based on the image orientation (width, height, etc.).

Online Ads will run seven days from first posting (although, 2, 3 and 4 week durations are available).

Image Format: For web, we recommend JPG format, although GIF or PNG may also be acceptable.

Payment Options: The Skanner News accepts PayPal for ads placed online. To pay for ads via other means (checks, credit cards, etc.), please contact [email protected].

Ad Costs: To calculate the cost of your ad, please visit and fill out our online classified advertising form. There you can calculate your ad cost, and will be presented with a PayPal link to make Payment once you're satisfied.

Display Advertising, Online Advertising and Special Edition Ads: For display advertising in The Skanner News, banner advertising on TheSkanner.com, or any other advertising opportunities, please contact Jerry Foster for details at[email protected] or at (503)285-5555 ext 506.