10 30 2014
  4:01 pm  
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What we have to sell is INFLUENCE...
...with people who spend more than $825 billion annually!

 

DEMOGRAPHICS
NEWSPAPER CIRCULATION
The Skanner is an award-winning publication with maximum community penetration, the fastest growing weekly newspaper group in the Pacific Northwest. The Skanner is distributed through retail outlets, major community organizations, churches, and direct to the homes and businesses of subscribers. The Skanner News Group boasts a circulation of more than 70,000 readers throughout the states of Oregon and Washington.

Median Household Income
Median Age
Median Value of Home Owned
Readers Per Copy
% With a College Degree
Female Readership
Male Readership
% 18-34 Years of Age
% 35-54Years of Age
% 55-64 Years of Age
% 65+ Years of Age
% Caucasian
% African American
% Asian or Pacific Islander
% Hispanic

$50,000
32
$210,000
2.70%
75%
50%
50%
50%
29%
113%
8%
25%
69%
1%
5%

 

DEADLINES

For display ads space should be reserved by 5 p.m. Friday prior to the week of publication. Files or camera-ready ads, ready for offset press, must be in our office by 5 p.m. Monday the week of publication. Ads requiring production must be in our office by noon Friday prior to week of publication.
Classified ads will be accepted up to 4:30 p.m. Tuesday the week of publication.


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Advertising Media Kits

The Skanner News also has Media Kits available:

The Skanner News Classified Advertising

For those interested in running Jobs, Bids, Sub-bids, Obituaries, and other Classified advertisements, please note the following information regarding policies and press times. To place your ad via our web site, visit our Classified Advertising order form. Or, if you have any questions, contact Jerry Foster at Advertising@TheSkanner.com.

Ad Deadline: Print Ads must be ordered and paid for by 1:00 p.m. on Monday in order to make the deadline each week. The Skanner News comes out on Wednesdays. Ads in will run through the following Wednesday.

Print Image Quality Specs: For print ads requiring an image, please submit the image in as high-res as you can to Jerry Forster at Advertising@TheSkanner.com. We recommend at least 300dpi for best results in the printed newspaper.

ONLINE MEDIA

Online Image Quality Specs: For web-based ads, we recommend at least 72dpi for best viewing. Images and logos will be sized according to editorial discretion, based on the image orientation (width, height, etc.).

Online Ads will run seven days from first posting (although, 2, 3 and 4 week durations are available).

Image Format: For web, we recommend JPG format, although GIF or PNG may also be acceptable.

Payment Options: The Skanner News accepts PayPal for ads placed online. To pay for ads via other means (checks, credit cards, etc.), please contact accounting@theskanner.com.

Ad Costs: To calculate the cost of your ad, please visit and fill out our online classified advertising form. There you can calculate your ad cost, and will be presented with a PayPal link to make Payment once you're satisfied.

Display Advertising, Online Advertising and Special Edition Ads: For display advertising in The Skanner News, banner advertising on TheSkanner.com, or any other advertising opportunities, please contact Jerry Foster for details atAdvertising@TheSkanner.com or at (503)285-5555 ext 506.

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