11-18-2017  7:55 am      •     
MLK Breakfast
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NEWS BRIEFS

SEI, Sunshine Division Offer Thanksgiving Meals to Families in Need

Turkeys are being provided to fill 200 Thanksgiving food boxes for SEI families ...

NAACP Portland Monthly Meeting Nov. 18

Monthly general membership meeting takes place on Saturday, 12 - 2 p.m. ...

Multnomah County Animal Services Waives Adoption Fees Nov. 17

Special runs from 12 p.m. to 7 p.m. Friday ...

Fitzpatrick Presents 'Pathway 1000' Plan Before City Council

Plan would restore involuntary displacement by building 80 homes per year ...

Sisters Network to Hold Monthly Meeting Nov. 11

Meeting to take place Saturday morning at June Key Delta Center ...

U.S. & WORLD NEWS

OPINION

Local Author Visits North Portland Library

Renee Watson teaches students and educators about the power of writing ...

Is the FBI’s New Focus on “Black Identity Extremists” the New COINTELPRO?

Rep. Cedric L. Richmond (D-La.) talks about the FBI’s misguided report on “Black Identity Extremism” and negative Facebook ads. ...

ACA Enrollment Surging, Even Though It Ends Dec. 15

NNPA contributing writer Cash Michaels writes about enrollment efforts ...

Blacks Often Pay Higher Fees for Car Purchases than Whites

Charlene Crowell explains why Black consumers often pay higher fees than White consumers, because of “add-on” products. ...

AFRICAN AMERICANS IN THE NEWS

ENTERTAINMENT

Nielsen membership and field representatives went into classrooms across the country for the Great American Teach In. This group of field associates taught business etiquette to students at Friendship Public Charter School in Southeast Washington DC.
The Skanner News

African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and determined to forge a better future as influential leaders and catalysts of social awareness against discrimination and social injustice.

The latest Nielsen Corporation study of African American consumers highlights African-Americans’ economic and cultural gains and continues to shine a spotlight on how African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.

black millenials 1African-American Millennials are expanding the use of mobile devices (particularly smartphones with a 91% penetration rate for all African-Americans), expanding their shopping carts with fresh foods and contributing to the diversification of mainstream primetime television viewership—forging a significant increase in advertising dollars focused on African-American audiences.

As African-Americans, particularly younger Millennials, continue to develop and expand their influence on mainstream America, companies are making changes to reach this culture-rich group with unique, captivating campaigns, as well as products and services that meet their needs.

Perhaps even more noteworthy is the fact that shows featuring Black producers, co-creators, stars and casts are gaining mainstream appeal.

According to Nielsen, 35% of Empire’s viewers, 68% of Scandal’s viewers and 76% of  Black-ish’s viewers are not African-American.



Read more insights into the viewing and buying power of African Americans in the 2016 report “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.

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