09-25-2017  1:39 pm      •     
essay contest
  • 1
  • 2
  • 3
  • 4

NEWS BRIEFS

Muslim Educational Trust Offers Saturday Academy Classes in December

Classes include chemistry, video production ...

Governor Kate Brown Announces She Will Seek Reelection

Brown releases campaign video highlighting Oregon’s national leadership ...

Morris Marks House on the Move

Its relocation is scheduled for Sept. 30 and will take approximately two days ...

Tim Burgess Inaugurated as 55th Mayor of Seattle

Burgess, a former radio journalist, served as Seattle City Councilmember from 2008 to 2017 ...

Mobile Mammography Van Comes to Health Fair, Oct. 7

Onsite mammograms, music, food, health information, and fun ...

U.S. & WORLD NEWS

OPINION

Trump Can’t Deport the American “Dreamers” Without a Fight

Julianne Malveaux criticizes President Trump’s approach to immigration, the dreamers and DACA. ...

What You Should Know about the Equifax Data Breach

Charlene Crowell, the communications deputy director for the Center for Responsible Lending, reports on the Equifax data breach which...

Jeff Trades an Unknown Known for a Known Known

Jeff Tryens reflects on life in Central Oregon ...

We Must Have A New Poor People's Campaign and Moral Revival

Bishop William J. Barber II pens an exclusive op-ed about the need for a New Poor People's Campaign and Moral Revival. ...

AFRICAN AMERICANS IN THE NEWS

ENTERTAINMENT

Nielsen membership and field representatives went into classrooms across the country for the Great American Teach In. This group of field associates taught business etiquette to students at Friendship Public Charter School in Southeast Washington DC.
The Skanner News

African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and determined to forge a better future as influential leaders and catalysts of social awareness against discrimination and social injustice.

The latest Nielsen Corporation study of African American consumers highlights African-Americans’ economic and cultural gains and continues to shine a spotlight on how African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.

black millenials 1African-American Millennials are expanding the use of mobile devices (particularly smartphones with a 91% penetration rate for all African-Americans), expanding their shopping carts with fresh foods and contributing to the diversification of mainstream primetime television viewership—forging a significant increase in advertising dollars focused on African-American audiences.

As African-Americans, particularly younger Millennials, continue to develop and expand their influence on mainstream America, companies are making changes to reach this culture-rich group with unique, captivating campaigns, as well as products and services that meet their needs.

Perhaps even more noteworthy is the fact that shows featuring Black producers, co-creators, stars and casts are gaining mainstream appeal.

According to Nielsen, 35% of Empire’s viewers, 68% of Scandal’s viewers and 76% of  Black-ish’s viewers are not African-American.



Read more insights into the viewing and buying power of African Americans in the 2016 report “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.

Oregon Lottery PM Home
Artists Rep An Octoroon
Calendar

Photo Gallery

Photos and slide shows of local events

The Skanner Photo Archives