11-22-2017  11:40 pm      •     
MLK Breakfast
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NEWS BRIEFS

Kenton Library Hosts African American Genealogy Event Dec. 2

Stephen Hanks to present on genealogy resources and methods ...

PSU Hires New Police Chief

Donnell Tanksley brings policing philosophy rooted in community engagement to PSU ...

African American Portraits Exhibit at PAM Ends Dec. 29

Towards the end of its six month run, exhibit conveys the Black experience, late 1800s - 1990s ...

SEI, Sunshine Division Offer Thanksgiving Meals to Families in Need

Turkeys are being provided to fill 200 Thanksgiving food boxes for SEI families ...

NAACP Portland Monthly Meeting Nov. 18

Monthly general membership meeting takes place on Saturday, 12 - 2 p.m. ...

U.S. & WORLD NEWS

OPINION

Black Celebrities, Athletes and Politicians Must Respect the Black Press

Rosetta Miller-Perry discusses how Black celebrities snub the Black Press when they get “discovered” by the mainstream media ...

Local Author Visits North Portland Library

Renee Watson teaches students and educators about the power of writing ...

Is the FBI’s New Focus on “Black Identity Extremists” the New COINTELPRO?

Rep. Cedric L. Richmond (D-La.) talks about the FBI’s misguided report on “Black Identity Extremism” and negative Facebook ads. ...

ACA Enrollment Surging, Even Though It Ends Dec. 15

NNPA contributing writer Cash Michaels writes about enrollment efforts ...

AFRICAN AMERICANS IN THE NEWS

ENTERTAINMENT

By The Skanner News

African-Americans' buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released last week at a Washington, DC press conference. The document was collaboratively developed by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S.

This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.

"Too often, companies don't realize the inherent differences of our community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month," said Cloves Campbell, chairman, NNPA. "It is our hope that by collaborating with Nielsen, we'll be able to tell the African-American consumer story in a manner in which businesses will understand," he said, "and, that this understanding will propel those in the C-Suite to develop stronger, more inclusive strategies that optimize their market growth in Black communities, which would be a win-win for all of us."

The report, the first of annual installments in a three year alliance between Nielsen and NNPA, showcases the buying and media habits and consumer trends of African-Americans.

The 41st Annual Legislative Congressional Black Caucus Foundation Conference week's activities set the backdrop for the announcement. Flanked by civic, business and legislative leaders, Nielsen and NNPA executives spoke about the relevance and importance of the information shared in the report and the fact that it will be distributed in NNPA's 200+ publications, reaching millions of readers and online viewers.

"We see this alliance with NNPA as an opportunity to share valuable insights, unique consumer behavior patterns and purchasing trends with the African-American community," said Susan Whiting, vice chair, Nielsen. "By sharing, for example, that African-Americans over-index in several key areas, including television viewing and mobile phone usage, we've provided a better picture of where the African-American community can leverage that buying power to help their communities," she said. "Likewise, the information points businesses in the right direction for growing market share and developing long range strategies for reaching this important demographic group."

Consumer trends in the report include facts such as:

-- With a buying power of nearly $1 trillion annually, if African-Americans were a country, they'd be the 16th largest country in the world.

-- The number of African-American households earning $75,000 or higher grew by almost 64 percent, a rate close to 12 percent greater than the change in the overall population's earning between 2000 and 2009. This continued growth in affluence, social influence and household income will continue to impact the community's economic power.

-- African-Americans make more shopping trips than all other groups, but spend less money per trip. African-Americans in higher income brackets, also spend 300 percent more in higher-end retail grocers more than any other high income household.

- There were 23.9 million active African-American Internet users in July 2011 -- 76 percent of whom visited a social networking/blog site.

-33 percent of all African-Americans own a smart phone.

- African-Americans use more than double the amount of mobile phone voice minutes compared to Whites -- 1,298 minutes a month vs. 606.

- The percentage of African-Americans attending college or earning a degree has increased to 44 percent for men and 53 percent for women.

Read the whole report here

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