Place an Ad #9: Online Display Ad Sizes Visuals
Display Ad Mechanicals
The Skanner online has five sizes of display zones. Skyscraper, Leaderboard, Story, Square, Banner and Button, can all carry JPGs, animated GIFs, external banners, or HTML banners.
Each zone is usually shared by a varying number of advertisers. But each ad will only change when a reader turns to another page.
All online ads are web-linked to whatever site or Email address you give us. You can have your ad appear in all of our 22 sections, or in whatever sections you chose to target a particular kind of reader.
Also you can target your ads to appear by time parameters such as only appearing on certain days of the week; on specific dates; during specific hours of the day or avoiding certain hours of the day.
| Zone Type||size in pixels||. jpg size|
|Button|| 120 x 90||50k|
|Banner|| 468 x 60||70k|
|Square|| 250 x 250||100k|
|Story|| 300 x 250||120k|
|Skyscraper|| 160 x 600||140k|
|Leaderboard|| 728 x 90||120k|
LEADERBOARD the Leaderboard carries a different kind of banner. They head the total website; so they appear across the top of absolutely every page including the home page. In this zone five leaderboards constantly rotate with 20% delivery each. File format for
leaderboards is JPG only; that is they do not work with
animated GIFFs, external or HTML banners; also you cannot tar
get this zone.
TheSkanner can design a "splash page" for your company. We can create a splash or landing page that your banners can link to. Specifically
designed to match your existing promotions, a splash page is a great way to customize your message for an online audience cost-effectively. You cost your digitized print ad with
coupons, or collect valuable customer information with a contact form.
Our readers sign-up to receive ‘Breaking News’ Email blasts once or twice a week. These can promote your events, sales, and specials.