Place an Ad #6: Online Demographics
Demographics
REACH THE RIGHT AUDIENCE, RIGHT NOW
Site Statistics
TheSkanner.com receives over 800,000 page views per month and over 30,000 unique visitors. For advertisers in The Skanner Portland and Seattle, TheSkanner.com provides valuable added reach. More than 60% of TheSkanner.com visitors are not newspaper readers.
Visitors to TheSkanner.com are not only vast in number, they’re the educated, affluent, engaging, Web-savvy consumers.
Online Demographics
■ Gender: Male 51% Female 49%
■ Median Age: 40 (Younger than the average print newspaper reader)
■ 65 percent have household incomes of $55,000 or more
■ 64 percent have college degrees
■ 45 percent have access via High Speed Connection (Cable, DSL, T1)
DEADLINES
■ Creative changes: when creative is served by TheSkanner.com this is permitted once per week. Exceptions to be approved by TheSkanner.com sales and ad operations departments.
■ Material Due Dates: 3 business days prior to start of campaign; 7 business days prior for Rich
Media.
If we are creating your ad, these deadlines include 2 rounds of changes. Additional text or graphics changes will be subject to extra production charges.
Static Ads: 2 Business Days
Animated GIF Ad: 3-4 Business Days
HTML Splash Page: 4-6 Business Days
AD SUBMISSION GUIDELINES
Images
Whenever possible, we prefer to receive images in electronic form. We can process most formats, including Photoshop, JPEG, GIF, BMP, PICT, TIFF and PDF. Click here for Ad Sizes
Text
We strongly prefer any copy greater than 50 words be sent as a text document via email, in either Microsoft Word or plain text format.
Sending Materials by Electronic Transfer
Materials will not be returned. Materials may be emailed to your account executive, as long as the files are no larger than three megabytes. You can send files on CD-ROM.
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