11-20-2017  3:09 pm      •     
MLK Breakfast
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SEI, Sunshine Division Offer Thanksgiving Meals to Families in Need

Turkeys are being provided to fill 200 Thanksgiving food boxes for SEI families ...

NAACP Portland Monthly Meeting Nov. 18

Monthly general membership meeting takes place on Saturday, 12 - 2 p.m. ...

Multnomah County Animal Services Waives Adoption Fees Nov. 17

Special runs from 12 p.m. to 7 p.m. Friday ...

Fitzpatrick Presents 'Pathway 1000' Plan Before City Council

Plan would restore involuntary displacement by building 80 homes per year ...

Sisters Network to Hold Monthly Meeting Nov. 11

Meeting to take place Saturday morning at June Key Delta Center ...



Local Author Visits North Portland Library

Renee Watson teaches students and educators about the power of writing ...

Is the FBI’s New Focus on “Black Identity Extremists” the New COINTELPRO?

Rep. Cedric L. Richmond (D-La.) talks about the FBI’s misguided report on “Black Identity Extremism” and negative Facebook ads. ...

ACA Enrollment Surging, Even Though It Ends Dec. 15

NNPA contributing writer Cash Michaels writes about enrollment efforts ...

Blacks Often Pay Higher Fees for Car Purchases than Whites

Charlene Crowell explains why Black consumers often pay higher fees than White consumers, because of “add-on” products. ...



Harry C. Alford of the National Black Chamber of Commerce

Control the mind, mold the opinion, and you can capture the soul. In other words, as Thomas Paine once said, 'The pen is mightier than the sword.'
African Americans through the ages have been taught to obey authority and to hate or question each other; the mainstream press will slant the news against us. It will take our leaders and make them appear shady and delusional. Oh how quick they are to even name who our leaders should be. If we depended on the Associated Press, Washington Post, Los Angeles Times, etc. to describe what takes place in our world we would be a race of mass confusion. We just can't trust them alone.
Thank God that for the last 180 years we have had our own news outlet. The word describing activities in our communities and around the world faithfully is reported in the Black news media. We get it as it is and understand what it means. As the old saying goes, 'If it is in Jet, believe it'. Jet and other weeklies such as the Chicago Crusader, Washington Informer, Los Angeles Sentinel, Amsterdam News and the daily, The Chicago Defender, describe the activities that go on in our communities.
The biggest proof of the importance of the Black Press was best exemplified with the overwhelming success of the Million Man March. While the mainstream media vilified the march's visionary, Minister Louis Farrakhan, and his able assistant, Ben Chavis, the Black Press, along with Black Radio, got the message out. It ran free ads and editorials about the planning and logistics.
We got there at 5 a.m. and there were already 150,000. That number swelled and swelled, and by noon there were more than 1.6 million Black men standing in place seeking atonement and swearing to a purer lifestyle and protection of the Black family. How many souls were saved at that event? Most likely every one of the 1.6 million.
Don't let anyone around you under estimate the power of the Black Press. It is a modern day drumbeat that delivers the word that no other medium can.  You just can't trust all that the mainstream press will print. Editorial liberties and literary malfeasance do exist and will sneak up on you in a heartbeat. A prime example was last week at the NNPA Press Week dinner.
The NNPA awarded the Honorable C. Ray Nagin, Mayor of New Orleans, its prestigious Newsmaker of the Year Award. Mayor Nagin was eloquent in his acceptance speech and gave the audience an update on the rebuilding of his city.  It was positive and upbeat for all who were there. Two days later, the Washington Post painted a totally different picture of the event. Never did they say he was given the prestigious award.  The article insinuated that his speech was full of accusation against the White establishment and was at best a racial commentary laced with victimization. The Post insinuated but then the New Orleans Times Picayune stated it as fact.
Luckily, the Mayor and I were holding a press conference in New Orleans on the day of the Times Picayune assault.  The press conference turned into an exchange about the accusations. We did a pretty good job clarifying and rebuking the 'hit' against the Mayor by the Washington Post and then the Times Picayune. A tape of the speech eventually emerged on the Internet and it vindicated the Mayor.
My people if you want the real story get it from your Black Press. Don't think that the story written by the mainstream is pure, true and has your best interest at heart. Support the Black Press.

Harry Alford is co-founder, president/CEO of the National Black Chamber of Commerce.

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